Bringing a current company online can seem difficult.
But thanks to contemporary website builder technologies, knowing how to create a website from scratch is simpler than ever.
The process of building a website for your company will be broken down into easy-to-follow phases in this tutorial, along with some expert advice.
1. Determine the purpose of your company website.
2. Do some research on how to construct your company website.
3. Establish a spending limit for building your company website.
4. Design a layout for your company website.
5. Create the content for your company website.
6. Make your company website live and test it.
7. Publicize your website
1. Determine the purpose of your company website
You need to understand the purpose of your website before you can learn how to create one.
Should customers be able to purchase goods from your company website?
Do they need to be able to schedule an appointment?
Or will it only serve as a resource for individuals to learn more about your company and what you do?
You’re much more likely to wind up with your own professional website that accomplishes your goals if you decide on a purpose for your website before you start building it.
You should make a list of the features you want your website to have in addition to deciding on its primary goal.
The easiest approach to determine what features your website needs is to conduct research on the websites of rival companies in your industry. This will help you make an informed choices.
2. Budget for your company’s website
How much money are you prepared to invest on a company website?
Answering that question is challenging, especially if you don’t know how much it will cost.
A simple website for a small business that you develop yourself with a website builder can cost as little per month, while a complicated website built by a web designer can cost thousands of shillings up front.
It’s crucial to remember that getting a fantastic website will probably not cost you much money.
Make sure you don’t overpay if you want to get a small business website.
Spend some time learning how much a website costs and create a budget to ensure that you pay a reasonable price for a website that fulfills your needs.
Remember that unless you want to handle everything yourself, your budget should account for the expense of hiring someone to produce content (words and photos) for your website.
Costs associated with a domain name and web host must also be considered.
(For the majority of site builder plans, web hosting will be included.)
3. Investigate options for creating your company website
You have absolutely no idea how to create a website.
You have a few options when building your company website, so it’s critical that you choose the one that best suits your requirements.
If you don’t have any technical knowledge, you should probably choose a WordPress site with a built-in site builder option or hire a specialist.
Before deciding to use the website design software, you might wish to give it a try.
Making updates to your website anytime you need to and paying less than hiring a web designer are two benefits of a DIY solution like a website builder.
To utilize a site builder, you don’t need to be an expert in website design.
Using a web designer will probably result in a higher final cost, but you’ll be able to commission them to build a sizable, custom website with intricate features.
The amount of money you’re willing to pay and the purpose of your website will determine whether you choose a DIY solution or a web designer.
You generally don’t need to pay a designer for the typical small business website.
4. Make a website layout for your company
Your website should already have a list of the features it need, but where will they be located?
And how will users navigate across your website?
You may more easily design your website and find the answers to these questions by creating a simple layout for it.
Your plan should fit on one side of A4 paper for a small business website, so it shouldn’t be too difficult.
If you’re unsure about your website’s layout or the pages it needs, check other websites in your field to see how they’ve addressed the issue.
You’ll probably want the following on your website:
A homepage is a generic page that informs visitors about your company and what it does.
An “about us” page provides more information about your company, its background, and the individuals that work there.
A contact us page – a way for visitors to get in touch.
For a simple small business website, these pages might be sufficient on their own, but if you intend to sell things online, you’ll also need product pages.
You’ll need pages outlining the services you offer if you’re offering them.
You must also consider how users will move through your website’s pages. You may easily turn this blueprint into a real website using the majority of beginner-friendly website builders, or you can give it to a designer to implement.
5. Create the content for your company’s website
Once your website has been planned, you may begin producing content for it.
For each website page you plan to have, you’ll need written content, pertinent photographs, and any additional content you wish to include on the page, like logos and menu text.
If you have a lot of content or don’t feel comfortable writing it yourself, don’t forget that you can always hire someone to write it for you.
For top-notch photographs for your website, you could also wish to work with a professional photographer.
6. Make your company website live and test it
Once all of your material is prepared, you may launch your company website and test that everything functions as you had anticipated.
Using a DIY website builder requires you to upload everything by yourself.
Make sure the web designer you hired has everything they need to launch your website, in case you engaged one.
7. Promote your company’s website
Whether you’ve built a modest business website or something much bigger, you need to make sure people are aware of it after it has launched.
You can achieve this by employing strategies like:
- Search engine optimization
- Social media marketing
- Email marketing